As we age, skin holds less moisture and loses some elasticity; sun, pollution, poor sleep and dry air can speed this up. The good news: the right habits and ingredients help skin look more hydrated, plump and lively.
Ingredients that support hydration
- Hyaluronic acid: binds water for a plumper, hydrated look — apply to damp skin and follow with moisturizer.
- Glycerin and ceramides: support the skin barrier and reduce moisture loss.
- Panthenol: soothes dry, tight-feeling skin.
Ingredients that support the look of firmness
- Peptides: contribute to firmer-looking skin.
- Retinol or bakuchiol: in the evening for the look of fine lines and texture; bakuchiol is gentler for sensitive skin.
- Vitamin C: in the morning for radiance and antioxidant support.
A simple routine
Morning: gentle cleanser → hyaluronic acid serum → moisturizer → SPF 50+.
Evening: cleanser → peptide or retinol/bakuchiol serum (start a few nights a week) → rich moisturizer.
Habits matter too
- Drink enough water and keep a regular sleep pattern.
- Avoid very dry indoor air in winter.
- Wear sunscreen every day — the sun is one of the main causes of lost elasticity.
Never skip sunscreen while using retinol. Retinol is not recommended during pregnancy or when planning a pregnancy; ask your doctor before using it while breastfeeding.
Explore AVENOSS DERMO serums, creams and sun care — French formulas, made in Istanbul — or start with a ready-made routine matched to your skin’s needs. Shop the range →
